Resource redeployment
Conference - Corporate Strategy and Resource Redeployment
2-3 November 2015
Salle de la Table Ronde, MISHA, Strasbourg (access)
Creating, adapting to, and exploiting change is inherently entrepreneurial. To survive and prosper under conditions of change, firms must develop the “dynamic capabilities” to create, extend, and modify the ways in which they operate. The capacity of an organization to create, extend, or modify its resource base is vital. 
The ability to deploy resources across multiple business units is an important way of value creation. In research and practice, the strategies aimed at “synergy,” where resources are simultaneously shared across businesses, have received most attention. The possibility to partially or completely withdraw resources from one business and reallocate them to another business is a different and possibly equally important strategic use of resources, which is however much less recognized and understood. This strategy has been referred to as “inter-temporal economies of scope,” “resource redeployability,” and “resource reconfiguration.”
When firms can redeploy their resources in this manner, it provides greater potential to escape from declining prospects in a business, and is particularly valuable in turbulent environments. As a result, resource redeployability may affect not only firm value creation, but also firm and industry evolution.
The conference will present cutting-edge insights from the emerging research on resource redeployability as a strategy, addressing questions such as:
- Is resource redeployment only relevant for multi-business firms, or might single-business firms also benefit?
- Is resource redeployment more important in certain business environments?
- How do firm redeployment strategies affect the evolution of industries?
- Is resource redeployment mostly a reactive strategy, or can it also be proactive, and if so in what way? How can organizations identify redeployment opportunities?
- How to manage the human resource challenges around resource redeployment (i.e., getting division managers to shift resources away from their own divisions)?
- How to reinterpret existing research on resources as a strategic instrument, which did not distinguish between benefits of synergy and benefits of redeployment?
This conference is organised by:
Timothy B. Folta, USIAS Fellow 2012, Thomas John and Bette Wolff Family Chair of Strategic Entrepreneurship at University of Connecticut
Constance Helfat, J. Brian Quinn Professor in Technology and Strategy at Dartmouth College
Samina Karim, Associate Professor of Entrepreneurship and Innovation at Northeastern University.
For more information and for registration for this conference, please contact Ms Monique Flasaquier (flasaquier@unistra.fr)
